Making the choice on a sign can be difficult. There are so many things for you to decide, illuminated or non-illuminated, channel letters or raceway mounted, readerboard or message center. But you also want to make sure that your investment reaches the audience you intend and your potential customers can see you. These helpful points are aimed at helping you with the sizing and distance of your signage.
1. How far back does your building sit for the road or right of way? General rule is that the human eye can see 2" text per 100', in planning out how large the lettering needs to be pace off how far away from your sign location the public will most likely be seeing it
It's always a good start to check with the municipality that your location is in to find out the code for your signage. This way you can be sure to maximize your sign space.