Your store front signage is the most important piece of advertising you can invest for your business. First impressions can make or break your business and start with your logo and brand image. As you build your brand image you should focus on communicating to the average viewer. Know that assumptions will be made if they know nothing else about your business.
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." Jeff Bezos
You will eventually come to the point where you need business signage. While we can caution you against cookie-cutter designs, the decision ultimately lies in your hands. The benefits a custom sign can bring to your business will have immeasurable value for your ROI.
If you’re a small business or franchise owner do you understand business signage terms? There’s more to signs than just putting some words on your building. We have created a sign glossary to help you understand some of the terms we will mention often during the consultation, estimating and sales processes.
As you familiarize yourself with these sign terms, keep in mind what type of sign you have or would like to see on your business front. If you are a franchise owner, you might have a leg up in the process with an established image the corporation you want to represent has built. Yet you are still responsible for purchasing the signage for the building you’re renting/leasing.
When searching for signage you will need to understand these 5 tips:
Be visually ahead of the curve with your signage by following these tips and understanding the signage terms! Your commitment to the signage process is encouragement for us to build the perfect sign. If you still need more information regarding the signage process check out the Small Business Buyer’s Guide. Although you need to give us information to get the guide, we can promise we will never sell or distribute your contact information to a third party. We use the information to gauge how well our website is doing, please leave us comments so we can continually improve!