Timberland Bank Brand Rollout & Conversion
Timberland Bank — 23-Branch Rebrand
Six-county statewide signage conversion across Western Washington — built by Plumb Signs.
One Brand Identity, Twenty-Three Branches, Six Counties
When Timberland Bank rolled out a refreshed brand identity across its statewide network, the bank needed a single signage partner that could own the entire conversion — design translation, jurisdictional permitting, in-house fabrication, and licensed installation — without taking any of its 23 branches off-line. Plumb Signs delivered that program from our Tacoma shop at 909 S 28th Street, with project management running out of Timberland Bank's Olympia headquarters at 423 Washington St SE.
Six counties — Grays Harbor, Thurston, Pierce, Lewis, King, and Kitsap — meant six sign codes, dozens of municipal jurisdictions, and an entirely new round of structural and electrical permitting at every site. Branch architecture ranged from in-line strip-center storefronts to free-standing monument-anchored buildings, which meant the brand system had to flex across pylon cabinets, monument signs, drive-up cabinets, illuminated channel letters, non-illuminated dimensional letter wall ID, exterior directional signage, and interior reception, wayfinding, and ADA-tactile identification — without the brand reading differently in Hoquiam than it did in Auburn.
The program was phased branch by branch so every location stayed open and operating through its conversion window. Permits were sequenced, crews rotated through scheduled install dates, and the bank's facilities team had one accountable shop on the other end of every change order.
Project Snapshot
- Client
- Timberland Bank (community bank serving Western Washington since 1915)
- Project Manager Location
- 423 Washington St SE, Olympia, WA 98501 (HQ)
- Operations Center
- 2925 Limited Ln NW, Olympia, WA 98502
- Branches Converted
- 23 active branches across 6 Washington counties
- Counties Served
- Grays Harbor, Thurston, Pierce, Lewis, King, Kitsap
- Completion
- 2024–2025 (rolling install)
- Sign Types
- Monument signs, pylon-mounted illuminated cabinets, drive-up cabinets, illuminated channel letters, dimensional flat-cut aluminum wall ID, exterior directional signage, interior reception & wayfinding, ADA-tactile room identification
- Construction
- UL-listed illuminated assemblies, Class 2 low-voltage LED drivers, marine-grade aluminum cabinets, brand-matched satin paint, polycarbonate and translucent vinyl face programs, engineered structural mounts on retained or new footings
- Category
- Finance — Banking
- Services Delivered
- Design translation, jurisdictional code research, permitting, in-house fabrication, electrical engineering, licensed installation, phased multi-site project management, ongoing service & repair
Image Showcase
Six representative installs from across the 23-branch program — exterior monument and pylon programs, illuminated wall identification, exterior directional, and interior reception ID. Click any image to open the full-resolution lightbox.
The Monument Program
The exterior monument and pylon cabinet program was the visible spine of the Timberland Bank rebrand. Every branch with curb frontage received an updated monument or pylon-mounted cabinet — built on retained engineered footings and posts where the existing structure had usable life, dropped in new on freshly engineered footings where it did not.
- Cabinet: Routed marine-grade aluminum, brand-matched satin paint, internal-access service door
- Faces: Polycarbonate cabinet faces with translucent vinyl brand graphics, white-LED back-illumination
- Illumination: UL-listed Class 2 low-voltage LED bank, rear service access
- Structure: Retained pylon, monument, or footing reuse where engineered life remained; new engineered footings where it did not
- Program: 23 branches across Grays Harbor, Thurston, Pierce, Lewis, King, and Kitsap counties, phased so no branch closed during install
Fabrication & the Timberland Bank Sign Family
A typical Timberland Bank branch carries five distinct sign types from this program. Every assembly was fabricated in our Tacoma shop, electrical-tested on the bench, and field-installed by licensed Plumb Signs crews.
Monument & Pylon Cabinets
Free-standing single- and double-face illuminated cabinets on retained or new engineered footings — primary curb identification at each branch. Marine-grade aluminum, white-LED internal banks, polycarbonate faces, brand-matched satin finish.
Drive-Up Cabinets
Illuminated drive-up lane identification — smaller-format cabinets with the same face system as the curb monument, mounted on canopy soffit or driveway-side structure for late-day and after-hours readability.
Channel Letters & Dimensional Wall ID
Remote-wired LED channel letters with white plex faces and 1-inch trimcap returns for night-read building identification, paired with non-illuminated flat-cut aluminum dimensional letter lockups for the day-read.
Exterior & Interior Wayfinding
Non-illuminated brand-matched aluminum directional panels at parking and drive-up entries, plus interior reception ID, lobby wall identification, and ADA-tactile room identification — designed as a single coherent typographic system so every branch reads the same.
One Brand System, Six County Sign Codes
The design phase translated Timberland Bank's refreshed brand identity into a sign system that could survive six sets of municipal and county sign-code limits — color, illumination type, height, setback, electrical clearances — without ever reading like a compromise. Where a city's sign code restricted face area, we re-engineered cabinet proportions while holding the wordmark and tree mark to the brand standard.
Engineering documentation traveled with every permit submittal — stamped structural drawings for footings and pylons, electrical load calcs for new cabinets, ADA mounting heights for interior room identification, and a brand-color match traceable to the master Pantone spec on file.
Why This Approach Works for Multi-Branch Financial Brands
Bank rebrands are operationally unforgiving. Every branch is a live revenue location — customers walk in, ATMs cycle cash, drive-up lanes run on schedule — and the rebrand cannot break any of it. A signage program that takes a branch down for two days is a signage program that cost the bank a day's deposits and a week's customer trust.
Plumb Signs handles bank conversions by holding three things constant: one accountable shop owns design through service, every illuminated assembly is UL-listed and built to pass first-time inspection, and the install calendar is built around the bank's operations schedule — not the other way around. The Timberland Bank program completed across six counties without taking a single branch off-line; the same operating pattern runs our work for 1st Security Bank in Olympia and the legacy Kitsap Bank → Heritage Bank conversion network.
Where We Built — Six Washington Counties
Timberland Bank's 23 active branches sit across six Washington counties. Plumb Signs dispatched fabrication, install, and ongoing service for every site from our Tacoma shop, with project management coordinated out of the bank's Olympia headquarters.
- Hoquiam
- Aberdeen
- Ocean Shores
- Montesano
- Elma
- Olympia
- Lacey
- Tumwater
- Yelm
- Tacoma
- Puyallup
- Gig Harbor
- University Place
- Edgewood
- Spanaway
- Auburn
- Chehalis
- Winlock
- Toledo
- Silverdale
- Poulsbo
- Grays Harbor County
- Thurston County
- Pierce County
- Lewis County
- King County
- Kitsap County
Timberland Bank Rebrand — Frequently Asked Questions
How many Timberland Bank branches did Plumb Signs convert?
Twenty-three active branches across six Washington counties — Grays Harbor, Thurston, Pierce, Lewis, King, and Kitsap. Project management ran out of Timberland Bank's Olympia headquarters at 423 Washington St SE, with fabrication and dispatch from the Plumb Signs shop at 909 S 28th Street in Tacoma. The program was phased branch by branch so every location stayed open and operating through its conversion window.
What kinds of signs did Timberland Bank receive at each branch?
A typical branch received five distinct sign types: a free-standing monument or pylon-mounted illuminated cabinet for primary curb identification, a drive-up lane cabinet, illuminated LED channel letters and non-illuminated flat-cut aluminum dimensional wall identification on the building, exterior directional and wayfinding signage at parking and drive-up entries, and an interior package covering reception, lobby brand identification, and ADA-tactile room identification. Every illuminated assembly was UL-listed.
How did Plumb Signs keep every branch open during the conversion?
The program was sequenced as a rolling install rather than a single statewide cutover. Permits were submitted in waves, fabrication batched by branch group, and install crews scheduled around each branch's operating hours — typically early-morning or post-close windows for exterior cabinet removal and reinstall, and weekend windows for the interior package. The result: zero branches closed for the conversion across all six counties.
Did Plumb Signs handle permitting across all six counties?
Yes. Plumb Signs prepared the permit package, submitted to the appropriate jurisdiction, and followed it through to approval at every site. The 23-branch footprint crossed multiple incorporated cities — Hoquiam, Aberdeen, Olympia, Lacey, Tumwater, Tacoma, Yelm, Auburn, Silverdale, Poulsbo, and others — plus unincorporated touchpoints in Grays Harbor, Thurston, Pierce, Lewis, King, and Kitsap counties. Each jurisdiction has its own sign code; the program standard was permit-approved drawings at every branch before fabrication.
What does UL-listed mean for an illuminated bank sign?
UL-listed means the illuminated sign has been built to Underwriters Laboratories safety standards for electrical signage — wiring, LED drivers, grounding, and enclosure construction all meet the listed specification. Plumb Signs is a UL-listed fabricator, and every illuminated monument cabinet, pylon cabinet, drive-up cabinet, and channel-letter set in the Timberland Bank program is constructed and labeled to UL standards. UL-listed signs pass electrical inspection more reliably and carry lower long-term liability for the building owner.
Could Plumb Signs reuse Timberland Bank's existing structure where possible?
Yes — and we did, branch by branch. Where existing monument footings or pylon posts had engineered life remaining and met current code, we re-used them and dropped in a new cabinet without civil work. Where they did not, we engineered and installed new footings and structure. The same evaluation drove the decision on every face program, cabinet retainer, and electrical service: keep what is sound, replace what is not, and document the call so the bank's facilities team has a paper trail at every site.
How long does a multi-site bank rebrand of this size typically take?
A 23-branch program across six counties typically runs over twelve to eighteen months end to end, depending on permit cadence in the slowest jurisdictions and the bank's preferred operations rhythm. The schedule covers brand-system translation, site surveys at every branch, jurisdiction-by-jurisdiction permit submission, batched fabrication, sequenced installation, electrical hookup, and a final walkthrough at each site. Timberland Bank's program rolled out across 2024 and 2025.
Does Plumb Signs build for other banks and community financial institutions?
Yes. Plumb Signs has delivered branch-conversion and new-branch programs for community banks, credit unions, and statewide financial institutions across Washington — including the 1st Security Bank branch conversion in Olympia (2610 Harrison Ave NW), branch programs for Heritage Bank, the legacy Kitsap Bank network, and other regional financial brands. The combination of UL-listed in-house fabrication, multi-county permitting experience, and phased rolling-install scheduling is what makes the model work for any multi-branch bank rebrand.
Planning a Bank or Multi-Site Brand Rollout?
Tell us how many branches, how many jurisdictions, and your operating calendar. We'll scope the design, the permits, the fabrication, and the phased install in one conversation — from our Tacoma shop.
