Titus Will Business Elite — Olympia, WA

Completed Project · Olympia, WA · Automotive Dealer

Titus Will Business Elite — Double-Face Cabinet, Olympia

A 6-by-8-foot illuminated cabinet with formed and embossed faces, dropped in between the dealership’s existing square tube posts at 2425 Carriage Loop SW

UL-listed. White-LED back-illumination. Premium 3D face program on retained existing structure.
Designed, built, and installed by Plumb Signs in Tacoma.

6′ × 8′ Double-Face Cabinet

Formed & Embossed Premium 3D Faces

White LED UL-Listed Illumination

Existing Posts Between-the-Posts Install

Plumb Signs fabricated and installed a single headline piece for the Titus Will Business Elite location at 2425 Carriage Loop SW in Olympia: one 6-by-8-foot double-face illuminated cabinet, hung between the dealership’s two existing square tube posts. The structural posts and concrete footings carried over from the previous sign; everything visible — cabinet, faces, copy, and the white-LED bank inside — was built new from the shop drawing up.

The face program is the part that sells the sign. The cabinet itself is aluminum, painted black, with 2-inch retainers holding both faces into the cabinet edges. Both faces are pan-formed sign-grade polycarbonate: a single sheet is heated and pulled into a pan over a tooled mold so the “TITUS-WILL” wordmark stands proud of the face as embossed white copy on the black field, “BUSINESS ELITE” sits below in 80% black, and black stripes run across the face as formed relief. The Chevrolet and GMC corporate logos are digitally printed onto the face in their brand colors, and white LEDs inside the cabinet wash the embossed copy with clean, even back-illumination after dark.

Project Snapshot

Client:
Titus Will Business Elite
(Titus Will Family of Dealerships)

Location:
2425 Carriage Loop SW
Olympia, WA 98502

Completion:
2026

Program Scope:
One 6′ × 8′ double-face illuminated cabinet with formed and embossed faces, installed between two existing square tube posts. White-LED back-illumination, UL-listed assembly.

Sign Types:
Double-face illuminated cabinet (48 SF) · Pan-formed polycarbonate faces · Embossed dimensional copy · Digitally printed manufacturer logos · Between-the-posts cabinet mount

Category:
Automotive Dealer Signage · GM Business Elite Commercial-Fleet Program · Chevrolet + GMC · Illuminated Cabinet Signs

Services Provided by Plumb Signs:
Shop drawings & CAD · Pan-form face tooling & fabrication · Embossed copy detailing · Digital printing of Chevrolet & GMC logos · Routed-aluminum cabinet fabrication with 2″ face retainers · Black cabinet paint · Class 2 white-LED illumination · City of Olympia permitting · Between-the-posts installation & electrical hookup

Designed in Tacoma · Built in Tacoma · Installed in Olympia

The Titus Will Business Elite cabinet reads as one connected piece from the shop drawing through to the installed sign. Below: two views of the finished double-face cabinet between the existing square tube posts, with the formed and embossed face program landing the brand at the curb. Tap any view to enlarge.

1 · Install in Process

Install in process · Between the posts The 6′ × 8′ black aluminum cabinet going in between the dealership’s two existing square tube posts on new mounting hardware — structure stays, sign is brand-new.

2 · At the Dealership

At the dealership · Completed install The finished double-face cabinet anchoring the 2425 Carriage Loop SW frontage, between the dealership’s two existing square tube posts — same structure, all-new sign.

Headline Piece

The Pan-Formed, Embossed Double-Face Cabinet

One 6-by-8-foot double-face cabinet — 48 square feet of freestanding signage — built around a routed-aluminum frame with 2-inch face retainers, painted black, and hung between the dealership’s two existing square tube posts. Each face is a single sheet of sign-grade polycarbonate, pan-formed and embossed over a tooled mold: the “TITUS-WILL” wordmark stands proud of the face as embossed white copy on the black field, “BUSINESS ELITE” sits below in 80% black, black stripes run across the face as formed relief, and the Chevrolet and GMC corporate logos are digitally printed in their brand colors.

A white-LED bank inside the cabinet washes the embossed copy with clean, even back-illumination after dark. Class 2 low-voltage drivers, rear service access through the 2-inch retainers, and a UL-listed assembly mean the dealership’s facilities team can swap a module or driver years from now without pulling the cabinet off the posts.

• · 6′ × 8′ (48 SF) cabinet
• · Aluminum, 2″ retainers
• · Cabinet painted black
• · Pan-formed polycarbonate
• · Embossed white TITUS-WILL
• · Digital-print Chevy + GMC
• · White-LED back-illumination
• · UL-listed assembly

Fabrication: Inside the Cabinet

One sign, four discrete fabrication disciplines — the cabinet shell, the formed face, the embossed copy, and the post-mount install — each handled in-house at our Tacoma shop.

Type 1

Double-Face Illuminated Cabinet

One 6′ × 8′ (48 SF) routed-aluminum cabinet with 2-inch face retainers, painted black, engineered to hang from the dealership’s existing square tube posts. Cabinet depth sized for the white-LED bank, rear-service access through the retainers for module and driver replacement.

Type 2

Pan-Formed Polycarbonate Faces

Both cabinet faces are pan-formed sign-grade polycarbonate — a single sheet heated to forming temperature and pulled over a tooled mold so the wordmark, sub-brand copy, and stripes are formed as permanent 3D relief in the face. More impact-resistant and longer-lived than acrylic for an exterior cabinet face.

Type 3

Embossed Copy + Digitally Printed Logos

The “TITUS-WILL” wordmark is embossed white on the black field as raised dimensional copy. “BUSINESS ELITE” sits below in 80% black with black stripes formed across the face, and the Chevrolet and GMC corporate logos are digitally printed onto the face in their brand colors — high-resolution dealer-program artwork applied directly to the formed face.

Type 4

Between-the-Posts Mount

The cabinet is engineered to hang between the dealership’s two existing square tube posts — the structural posts and their concrete footings stay in place from the previous sign, the cabinet drops into place on new mounting hardware, electrical reconnects, and the program is live.

The illuminated assembly is UL-listed and built on a Class 2 low-voltage white-LED platform with rear service access through the 2-inch face retainers. Re-using the dealership’s existing square tube posts and footings kept the project cost-disciplined — no civil work, no new permitting for the structure, no parking-lot disruption beyond the cabinet swap and electrical reconnect.

Cabinet install in process — the black aluminum double-face cabinet with pan-formed polycarbonate faces going in between the existing square tube posts.

Design & Engineering

Before anything was cut, our design team produced the full shop set: a dimensioned face layout sized to the “TITUS-WILL” wordmark, the “BUSINESS ELITE” sub-brand, the black stripes, and the Chevrolet and GMC manufacturer logos; a pan-form tooling detail for the embossed copy and stripes; cabinet construction drawings with 2-inch face retainers, sized to the existing square tube posts; an attachment detail for the between-the-posts mount; digital-print artwork prep for the Chevrolet and GMC logos; a black cabinet paint specification; and a Class 2 white-LED electrical schedule.

• · Face layout: wordmark, sub-brand, stripes & logos
• · Pan-form tooling detail for embossed copy
• · Cabinet construction with 2″ face retainers
• · Between-the-posts attachment detail
• · Digital-print artwork for Chevy & GMC logos
• · Class 2 white-LED platform engineering
• · City of Olympia permit submission

A single CAD set carried the program through tooling, fabrication, permitting, and install — same drawings, same dimensions, same hardware schedule, start to finish.

Why a Formed & Embossed Face for an Automotive Dealer

Automotive dealer signage gets graded at thirty miles an hour from the curb. A flat translucent face with vinyl letters reads as flat — cheap, even when it’s built well — while a formed and embossed face reads as dimensional brand from the same distance, because the letterforms physically stand proud of the cabinet. For a commercial-fleet program like Business Elite, where the buyer is a contractor or fleet manager comparing dealers, that read carries weight before the customer is even out of the truck.

The Titus-Will Olympia install is built around that math. The existing square tube posts stayed in place — they were engineered for the load, the footings were already in the ground, and tearing them out to install a new monument would have added civil work and parking-lot disruption with no signage upside. A new aluminum double-face cabinet with 2-inch retainers, painted black and sized to drop between the posts, gave the dealership a brand-new sign without touching the structure under it. The pan-formed polycarbonate face program — embossed white “TITUS-WILL” on the black field, “BUSINESS ELITE” in 80% black, black stripes, and digitally printed Chevrolet and GMC logos — then did the heavy lifting on brand presence, with white-LED back-illumination carrying the read after dark.

Automotive & Dealer Signage in Olympia & Southwest Washington

Plumb Signs is based in Tacoma — fifty minutes north of Olympia via Interstate 5. We design, fabricate, and install commercial signage for automotive dealers, banks, healthcare campuses, retail centers, and civic facilities across Olympia, Thurston County, and the wider Southwest Washington corridor: Olympia, Lacey, Tumwater, Shelton, Centralia, Chehalis, Vancouver, Tacoma, and Seattle.

The Titus Will Business Elite cabinet joins a Plumb-built Olympia portfolio that includes the 1st Security Bank branch rebrand at 2610 Harrison Ave NW, the Timberland Bank multi-location rollout from the Olympia headquarters, and a range of civic, healthcare, and commercial programs across Thurston County. Drawings, face tooling, cabinet fabrication, permits, finishes, and install all came out of 909 S 28th St in Tacoma.

Olympia Lacey Tumwater Shelton Centralia Chehalis Vancouver Tacoma Thurston County Southwest Washington

Frequently Asked Questions

What did the Titus Will Business Elite signage program include?

The Olympia program at 2425 Carriage Loop SW delivered one 6-by-8-foot (48 square feet) double-face illuminated cabinet — aluminum frame with 2-inch face retainers, painted black, with pan-formed polycarbonate faces. The “TITUS-WILL” wordmark is embossed white on the black field; “BUSINESS ELITE” sits in 80% black; black stripes are formed across the face; and the Chevrolet and GMC manufacturer logos are digitally printed in their brand colors. The cabinet is white-LED back-illuminated, UL-listed, and hangs between the dealership’s two existing square tube posts — structural posts and concrete footings carried over from the previous sign.

What is a pan-formed and embossed sign face?

A pan-formed and embossed face starts as a single sheet of sign-grade plastic — typically polycarbonate for an exterior cabinet face. The sheet is heated to forming temperature and pulled over a tooled mold so the face is shaped into a pan that holds permanent three-dimensional relief: the wordmark, the logo, and any other copy come out of the face as raised, dimensional letterforms that physically stand proud of the cabinet face. The technique delivers a premium, sculptural brand read that a flat translucent face with vinyl applied on top cannot match, and the pan-formed face is one continuous piece of material so there are no vinyl edges to lift over time.

What is the difference between a pan-formed face and a flat translucent face with vinyl?

A flat translucent face is a sheet of white acrylic or polycarbonate with vinyl letters and graphics applied to the face — the face is flat, the copy reads as flat, and the vinyl is a maintenance item that can lift, chalk, or fade. A pan-formed face is heated and pulled over a tooled mold so the copy is built into the face itself as raised, dimensional 3D letterforms. The pan-formed face reads as dimensional brand from the curb both day and night, has no applied vinyl on the formed copy to maintain, and carries the premium look that brand-controlled programs like automotive dealer signage — especially GM’s Business Elite commercial-fleet program covering Chevrolet and GMC — specify when budget allows.

Why install the cabinet between the existing square tube posts?

The dealership’s two square tube posts were already engineered for the sign load and the concrete footings were already in the ground. Tearing them out to install a new monument would have added civil work, fresh permitting for the structure, parking-lot disruption, and cost with no signage upside — the existing posts deliver the same structural function as anything we would build new. A between-the-posts cabinet mount lets us drop a brand-new double-face cabinet into place on new mounting hardware, reconnect the electrical, and turn the program over — same posts, all-new sign.

Does Plumb Signs handle automotive dealership signage in Olympia?

Yes — commercial signage for automotive dealers, including primary brand identification, commercial-fleet program signage like the Titus Will Business Elite cabinet, service-drive and showroom interior signage, pylon and monument programs, illuminated channel letters, and parking-lot wayfinding. Plumb Signs is based in Tacoma and supports dealer programs across Olympia, Thurston County, the wider Southwest Washington corridor, and the rest of the Puget Sound region from our 909 S 28th St shop.

Are the Titus Will Business Elite signs UL-listed?

Yes — Plumb Signs is a UL-listed sign fabricator and every illuminated assembly we build, including the Titus Will Business Elite double-face cabinet, is constructed and labeled to UL safety standards for electrical signs. The white-LED platform runs on Class 2 low-voltage drivers with rear service access for module and driver replacement, which keeps long-term maintenance cost low for the dealership’s facilities team.

How long does a pan-formed cabinet sign program take?

A single double-face cabinet with a pan-formed and embossed face typically runs eight to twelve weeks from approved artwork and site survey to installation, depending on permit timing with the local jurisdiction and lead time on the forming tool. The schedule covers shop drawings and engineering, City of Olympia or Thurston County permit submission, fabrication of the forming tool, pan-forming and embossing of both cabinet faces, digital printing of any manufacturer logos, cabinet fabrication and paint, LED engineering and bench-testing, removal of the outgoing cabinet from the existing posts, installation of the new cabinet between the posts, electrical hookup, and a final walkthrough with the dealership.

What other automotive dealer and cabinet signage does Plumb Signs build?

Illuminated and non-illuminated pylon and monument signs, single-face and double-face cabinet signs with flat translucent faces or pan-formed and embossed faces, channel letters and reverse-channel halo-lit identification, dimensional aluminum and acrylic wall lockups, service-drive and parts-counter interior signage, ADA-tactile and wayfinding programs, full multi-location dealer rollouts, and ongoing service and repair for existing dealer signage across Washington. Programs range from a single cabinet swap like the Titus Will Business Elite in Olympia to multi-site dealer-group rebrands.

Planning a Dealer Cabinet Sign or Brand-Program Refresh?

From a single between-the-posts cabinet swap to a multi-location dealer program, Plumb Signs designs, fabricates, and installs automotive-dealer signage that lands the brand cleanly at the curb — delivered under one roof from our Tacoma shop.

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