Uh oh! Your Branding Guidelines are Missing Something [HINT: Signage]
"Ahhhhhhhhhhhhhh..." No, that's not a scream of horror. That's the sigh of relief when you finally finish your new branding guidelines for your rebrand project. You've been working with a local marketing agency for what seems like forever..
How Long Does it Take to Build a Sign?
Initially, the answer to this question tends to surprise some people. For one reason or another, there is a little confusion when it comes to the timing expectations associated with a signage project. But we're here to tell you today that..
7 Mistakes That Will Ruin Your Signage
Yea...I know. Not the most optimistic headline. But as a signage professional you start paying attention to the storefront signs a little more when you're out and about. And sure, there are those that spark some inspiration and really..
5 Reasons Why Your Signage Doesn't Need Your Phone Number
Pop Quiz! Do you remember your kid's cell phone number? How about the number to their school? If you're like the majority of people in our country, your answer is NO to both of these questions. Now, let me ask you this...do you remember..
8 Benefits of Leasing Your Sign
Listen folks, we totally get it. There are a lot of costs associated with starting a new business or opening up a new location. Whether it's the lease on the space itself or all of the renovation costs to align the environment to your..
Signs: The Bottom Line
Signs: The Bottom Line Obviously, you're in business to make money. In order to do that, you need customers to buy your goods and services. Here's how signage can help. Signs as Advertising A few years ago, a sign manufacturer performed a..
Business Signs Tips for a Small Business
Your store front signage is the most important piece of advertising you can invest for your business. First impressions can make or break your business and start with your logo and brand image. As you build your brand image you should..
How much does signage cost?
Business signage is often thought of as a stepchild to a business. Something that needs to be there but overlooked with other more important items taking the lead. A good sign can produce so much more than just a visual reference to your..
Lead your Signage with LEDs!
Neon was once pretty cool when first introduced, today not so much. LEDs are taking center stage in signage designs. Including the standard Open sign in many retail shops. Although neon is still used in modern designs. You may not notice..