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How to Cash in on Your Banking Signage

Tanner Otis
May 19, 2017 at 10:22 AM

Bank Signs of the Pacific Northwest

There are a lot of uncertainties in life, but one thing that is for sure is that banks need current and great signage. There are a lot of banking options out there for people to choose from. Whether they feel comfort in the size of a national chain or would prefer something a bit closer to home and personal with a local regional branch, it comes down to going with a bank you trust.

Establishing and maintaining trust with your customers can be achieved in a variety of ways. Especially in the banking industry. They'll want to provide advanced and secure banking solutions while also committing to excellent customer service. Both of these pillars of success will help secure and grow their customer base for years to come, but in order to even get a prospective bankers attention a bank will need to rise above the competition from a branding standpoint as well. Here is where signage comes into play.

Trust stems from a positive first impression. If banks aren't showcasing a clean and professional appearance from the moment a prospective customer sees one of their locations, then how can they expect to establish the necessary foundation of trust? Current and clear signage is key to not only getting people in the door but also creating a level of brand retention for when people are evaluating new banking options.

Having worked with banks for over 30 years, we have seen a number of banks come and go but the ones that have stuck around have always valued how they are visually perceived as they understand the importance of, for the lack of a better phrase, banking love at first sight.

There are a number of different reasons why a bank might look into new signage, but we have found these 3 to be the most common:

  1. Rebrand - they are looking to update their look to something more fresh and current.
  2. Expansion - they are having success and are looking to expand their reach to new locations and want to make sure they maintain their current look and feel.
  3. Merger - One bank has acquired another bank and they are looking to update the look with their branding requirements and signage.

Here are a few examples of banks we've worked with who have had success with updating their signage in order to stay current with the times.

Columbia Bank - Multiple Locations in Washington

TAPCO Credit Union - Multiple Locations in Washington

Inspirus Credit Union - Lynnwood, Washington

Kitsap Bank - Bellevue, Washington

Looking to rebrand, expand or merge your bank? Reach out to us today for your free sign quote!

 

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