After a long, cold winter, are you hoping to re-energize your local retail store’s sales this spring?
If so, try these tactics for using signage to attract customers into your store and get them to spend.
Rieva Lesonsky offers some tips to freshen your signage and windows in: “Sign of the Times: 9 Tips to Boost Retail Sales with Store Signage,” from Small Business Trends website.
Clean It Up: Is your store’s main outdoor signage fresh, up-to-date and clean? Does it need touch-up paint?
Draw Them In: If your retail store relies on foot traffic, try putting sandwich signs or chalkboard signs on the sidewalk or outside the door to highlight special events, sales and seasonal products.
Make sure you check with local zoning ordinances first, so you don’t run afoul of any rules prohibiting signs that block exits or inhibit traffic.
Work Your Windows: You don’t have to be the Manhattan Macy’s location to wow customers with your store windows. Change them frequently with new displays to highlight seasonal merchandise or sales.
Add signage to your windows to draw attention, but make sure it doesn’t block the view of the merchandise inside.
Don’t Forget the Basics: Are your store’s hours of operation, phone number and website URL clearly displayed on the door?
If customers stop by when you’re closed, providing this basic information can ensure you still capture their business later on.
Direct Traffic: Once you’ve enticed customers inside your store, use signage to direct their shopping patterns.
Identify aisles or displays with signage on shelves, hanging from the ceiling or even decals on the floors that direct them to “New Products,” “Gift Ideas,” “On Sale,” or “Clearance.”
Try luring them through the whole store by putting sale items in the back so they have to walk past tempting displays of full-price merchandise to get to the deals.
Use Images: Don’t limit your signage to words. Just as in social media, images get attention in-store, too.
Adding posters with eye-catching images and photos is a fun and affordable way to change up your in-store displays.
Getting the word out about your business is key to increased sales.
While graphics and bold colors make eye-appealing signage, keep the wording simple.
