WHAT IS DIGITAL SIGNAGE?
It is the method of displaying multimedia content on a display unit such as an LCD screen, plasma display panel, a monitor, a video wall composed of a number of screens to deliver informative and entertaining content to employees, visitors, captive audiences and passerby’s.
Multimedia content is the new standard of digital communication. The information presented to your viewers will not only be exciting but also captivating.
WHY DIGITAL?
Think of digital as the new neon. As trendy as neon once was, digital displays have taken over as customization and easily adjustable messages are becoming the standard. Having the option to change out the message is attractive to many who desire the digital message board. They can add a personal touch to help celebrate a season, holiday or special offers.
Digital message boards and are becoming more popular as many companies, public buildings and schools see the value in electronic displays. Having an idea of what you would like to display on these digital message boards can limit the design, size and cost of producing the best outcome. Another limitation could be the proposed location of the sign and municipality restrictions. However, flexibility in software has increased the possibilities of what can be displayed on the message board. As you think about your new digital sign, keep in mind these 5 key factors: Location, environmental protection, screen and size, content and operation.
Electronic message boards can be a distraction to drivers, but not with the right display and message combination. Remember to think about color, size and timing when creating the next message to display on your sign. Sometimes what you think is a good idea for your large digital display, might actually work better in other areas of digital marketing to your customers.
THE MANY USES OF DIGITAL SIGNAGE
Digital signs have many applications in which they can be used. There is no definitive list as the different purposes these signs can be used for are becoming more common in attracting customers. Here are some of the most common applications of digital signs:
1) Public Information – News, weather, traffic and local information
2) Internal Information – corporate messages such as health and safety items, news, etc.
3) Menu Information – pricing, photos, ingredients, and nutritional facts
4) Advertising – related to either the location of the sign or using the audience reach
5) Brand Building – in-store digital sign to promote the brand and build a brand identity.
6) Influencing customer behavior – directing customers to different areas and/or increasing the time customers spend in the store.
7) Enhancing customer experience – distracting customers in waiting areas and providing demonstrations.
8) Enhancing the environment –interactive screens can provide visitors with more attractive information at tourist attractions, museums and such.
As digital displays are becoming a common use of advertising, innovative content is showing to be a contender amongst business owners. Having a message lost with the competition’s messages will only showcase the struggle of digital signage. Standing out with the right content will bring the customers pouring in by sending a digital message through your sign. Although we can’t help with the content, we can help with designing, installing and maintaining your electronic message display. Contact us today to get started on your digital message display.
(1) Thinking “Outside” the Digital Sign. Sign Builder Illustrated. Ashley Bray. 2014 December 10.
(2) Digital signage. Wikipedia. 2014 December 10.
(3) First Digital Signage Proposal. 2009 February 9. Digital Signage Blog. EZY. 2014 December 10.
(4) Your First Digital Signage Checklist – 5 Key Factors. 2013 April 24. Armagard Ltd. Katie Anderson. 2014 December 10.